This is the final article in a five-part blog series about how to create and manage a mailing list. Here are the links to all the articles in the series:
- Mailing Lists 1 – Why Have One & Finding a Service
- Mailing Lists 2 – Creating Your Reader Club
- Mailing Lists 3 – Creating a Plan
- Mailing Lists 4 – Growing Your List
- Mailing Lists 5 – Newsletters
- Online Events or Conventions – Are you on a podcast or appearing on a popular blog? Are you participating in a really big Facebook party? Are you going to a convention? Let your readers know and invite them to participate!
- Group Projects – Are you and a group of authors dropping the price of your books for a holiday sale? Are you participating in a boxed set? Wanna just keep in touch? Include free and 99¢ books your fellow authors have. (more below)
- Excerpts of WIPs – Readers love to know what you’re working on. If you have a WIP (work in progress) and have a few paragraphs or a short scene you can share, polish that puppy up and put it in a newsletter. It’s a great teaser for your next release!
- Holiday Greetings – Is there a holiday around the corner? What about daylight savings time? People always appreciate reminders when those clock-changing times roll around. These are all good excuses to reach out to your subscribers.
- New Releases – Did you just get your rights back from a publisher and you’re re-releasing a title? Is your book now available in print or audio? Perhaps you have a completely new release. Your MAILING LIST is definitely the people with whom you want to share new releases and cover reveals. They’ve already showed an interest in your books by signing up for your newsletter. THEY would be interested in knowing when you have the next book coming out!
Cross Promotion to Increase Engagement
As I mentioned above, you can cross promote for other authors. Here is an example of a newsletter where I featured eBooks from other authors.
I put a slew of book covers and all of those link to books that are 99 cents or FREE…and yes, I used my Amazon affiliate link. How did I get those with little-to-no work on my part? I went into my author networking groups on Facebook where I hang out with my Paranormal Romance author pals and created a post: “I’m sending out my newsletter TODAY. Who has a 99 cent or FREE eBook they want me to promote? Please leave your AMAZON link here!” My FB notifications went DING! DING! DING! DING! I posted it in two groups and had to finally say, “Whoa! Okay! I’m full!!!” LOL
Sooooo, I went over to Amazon and grabbed the “large” image HTML coding and pasted those into my right-hand section. This video is a great quick tutorial on how to use Amazon affiliate links. I personally use the method toward the middle-to-the-end of the video where she shows you how to go to the product page and grab the image-only code. The beginning also goes very rapidly over where to go to open your affiliate account (she gives the address).
That’s my two pence…